South Africa’s Distributor of Directions Hair Colour Products


Introducing MissChievous, South Africa’s Distributor of Directions Hair Colour Products.

Established in the early eighties, Directions Hair Colour contributed to London’s alternative culture as well as supporting high end fashion worldwide.

With no ammonia, peroxide or PPD and a strict in house 'no animal testing' policy - Directions Semi Permanent Hair Colour is not only the best fashion shade of choice, it's also the safer way to colour your hair. Alongside Directions we also have a full range of complimenting products including shampoo, conditioner, colour and lightening kits and even a very successful tattoo aftercare balm. We stock all 36 colours, and pride ourselves in fast delivery and availability.

Our Products

Hair Colour & Kits

See our range of brilliant hair colour products!

Hair Lightening

Lighten up your tone with our hair lightening kits!

Hair Colour Care

Directions Hair Colour Care products protects and softens!

Tattoo Aftercare

Protects, soothes and nourishes tattooed skin!